Storytelling

I've mentioned this book before, but I've just read chapter 8 which is all about the role of storytelling and seems particularly relevant for trainers. Hilary Scarlett promotes visual communication as an efficient way of taking in and remembering information - do we apply that concept enough in our trainings?

Our brains like stories and they enable us to develop our social skills and test out new scenarios and how best to respond to them. We experience the story with the storyteller. Stories are more memorable than a list of bullet points and stories can be very persuasive. How can you build storytelling into your next training?

ISBN 978074947881 Kogan Page