Saturday, 30 August 2014

Girl Scout Cookies

Fabulous Packaging from Girl Scouts Cookie Boxes

Promotional Messages - cool marketing

I came across this packaging I saved from last year whilst adapting my next training plan for next week. Apart from missing the cookies themselves - they used to sell them literally like hot cakes in Feb/March of each year in the boys international school cafeteria. They are a huge fund raiser for the Girl Scouts, despite the key ingredient of Palm Oil. Check out girlscouts.org for a history of cookie sales going back to the 1920's and some amazing program resources. Could we learn something in the UK about the motivational text on the cookie packaging? 

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